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jinro soju zero sugar
Jinro’s frog mascot reimagined as 007, using the sleek energy of James Bond to promote Jinro's Zero Sugar Soju.
Inspired by several James Bond films, a unique opportunity was conceived to blend the suave, action-packed vibe of the iconic spy with the health-conscious theme of Jinro’s Zero Sugar Soju.
The concept was designed to resonate with both Eastern and Western audiences, merging fun and fitness in one dynamic character.
Directed by Sae Young Choe
Amst Studio






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