OTOKI PPUSHU PPUSHU

As part of Otoki's rebranding initiative to globalize their identity,  Otoki's character Yellow's ppushu ppushu was designed to align with their new marketing direction.

This project focused on appealing to a global audience while retaining the charm of their brand mascot, Yellows. This animation strategically combines  storytelling with current brand visual elements to resonate with diverse markets, ensuring Yellows becomes recognizable and a beloved figure as Otoki expands its international presence.